More Sun for Less: Solar Panels Drop in Price

For solar shoppers these days, the price is right. Panel prices have fallen about 40 percent since the middle of last year, driven down partly by an increase in the supply of a crucial ingredient for panels, according to analysts at the investment bank Piper Jaffray. The price drops — coupled with recently expanded federal incentives — could shrink the time it takes solar panels to pay for themselves to 16 years, from 22 years, in places with high electricity costs. That calculation does not include state rebates, which can sometimes improve the economics considerably.

The smaller residential sector continues to grow: In California, by far the largest market in the country, residential installations in July were up by more than 50 percent compared with a year earlier. With prices dropping, that momentum looks poised to continue.

Mr. Hare in Texas cited the larger tax credit, which sliced about $23,000 from his $77,000 bill, as a major factor in his decision to go solar, in addition to the falling panel prices. Sensing a good deal, he even got a larger system than he had originally planned — going from 42 panels to 64. The electric bill on his 7,000-square-foot house and garage has typically run $600 to $700 a month, but he expects a reduction of 40 to 80 percent.

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Danita Hardy, a homeowner in Phoenix, had been put off by the prospect of spending $20,000 for solar panels — until she spotted a news item about a company called SunRun that takes on the upfront expense and recovers its costs gradually, in a lease deal, essentially through the savings in a homeowner’s electric bill.

“I thought well, heck, this might be doable,” said Ms. Hardy, who wound up having to lay out only $800 to get 15 solar panels for her home.